Collection: I'M OKAY MAY

This month is mental health awareness month, now this is our Jam, we continually striving to draw focus to important topics such as mental health, and here at It’s Okay believe in the power of empowerment, humankind & that the people who think they can change the world, often do to the max. Now this can come as simply as wearing our clothing, and empowering those around you via our brand message.

We as a brand put our heart, soul and mind into each and every collection and our message is simple…IT’S OKAY 2BE YOU!.. Which leads us to our new collection, I’M OKAY MAY…

I’M OKAY MAY is about displaying simple slogans to those around us, the messages are strong and to the point, opening them up to interpretation by those reading them,  ‘I’M OKAY’ can mean so many things and is also a default answer to those who may ask if we are okay… when sometimes this isn’t the truth.

So this may lets start a movement, a movement to create even more convesation in aid of mental awareness month,

With every purchase 2 things will happen,

  1. we will donate 10% of profits to our chosen charity this month ‘Rethink Mental Illness’ for the amazing work they do.
  2. We donate a tree with every order placed, we work with Ripple Africa who do an amazing job when it comes to sustainability - this is our way of giving back and reducing our carbon footprint.

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